Jason Farran began his career in the office of San Diego County Supervisor Ron Roberts where he worked his way up from intern to Chief of Staff. As a government, community and business leader liaison, he became a key figure in various communities of the Supervisor’s District Four region, including Little Italy, College Area, Clairemont and throughout Downtown San Diego.

Farran managed legislation for the office related to air quality, energy, environmental health, public safety, gangs, disaster preparedness, fire preparedness and response, information technology and animal services. For most of his years there, Farran oversaw the Supervisor’s grant programs and was responsible for helping fund projects for hundreds of non-profit organizations throughout San Diego.

In 2003, he began his own web development firm, JF WebDesign. His client base spans public office candidates, various campaigns, faith-based organizations, non-profits, and businesses of all sizes. Services offered by JF WebDesign include graphic design, website development, website programming in PHP and ColdFusion, database programming and social networking.

In 2010, Jason was a recipient of the San Diego News Network 35 Under 35 Community Leaders award for his work throughout the San Diego Community. That same year, Jason teamed up with Art Ledford to found a digital media company, F&L Media. F&L Media has worked with many local non-profit organizations, political figures and other entities.

Farran graduated from San Diego State University with a degree in political science and history.

A proud Aztec for Life, Jason served for six years as a member of the San Diego State University Alumni Association Board of Advisors and on the Executive Committee as the Vice President of Innovation for five years. In this role, Jason has helped launch a new website for the organization, a mobile phone application for alumni, and a mobile phone application for students that received a Gold Award from the Council for Advancement and Support of Education (CASE), the premier national association for development professionals. The student app earned the award in the category of Alumni Relations Programs: Best Use of Social Media/Technology.

A proud business owner in Old Town, San Diego, Jason was elected to the Old Town Chamber of Commerce Board of Directors in 2019. Jason is also a member of the San Diego County Honorary Deputy Sheriffs’ Association.

Jason lives in Escondido, California with his wife, daughter and two cats.


A San Diego native, Ledford graduated from California State University, Chico with a degree in communication design, with an emphasis in media arts. Ledford’s trained in many aspects of video production, editing, photography and advertising.

Ledford began his video career in college where he produced a promotional video for the Campus Police Department and a series of informational videos used by the university’s student government for community outreach. He served as vice president of the Digital Filmmaker’s Guild, a club on campus.

Returning to San Diego, Ledford continued his career in media production by working with an established local production company. Art worked as a camera operator for many productions, such as “Remake My Life,” a Los Angeles based reality TV series, “I Heart Haiti,” a live broadcast concert that benefitted the victims of a natural disaster, as well as a number of infomercials and promotional videos.