A San Diego native, Ledford graduated from California State University, Chico with a degree in communication design, with an emphasis in media arts. Ledford’s trained in many aspects of video production, editing, photography and advertising.
Ledford began his video career in college where he produced a promotional video for the Campus Police Department and a series of informational videos used by the university’s student government for community outreach. He served as vice president of the Digital Filmmaker’s Guild, a club on campus.
Farran began his career in the office of San Diego County Supervisor Ron Roberts where he worked his way up from intern to Chief of Staff. As a government, community and business leader liaison, he became a key figure in various communities of the Supervisor’s District Four region, including Little Italy, College Area, Clairemont and throughout Downtown San Diego.
Farran managed legislation for the office related to air quality, energy, environmental health, public safety, gangs, disaster preparedness, fire preparedness and response, information technology and animal services. For most of his years there, Farran oversaw the Supervisor’s grant programs and was responsible for helping fund projects for hundreds of non-profit organizations throughout San Diego.