Jason Farran
Co-Founder & Creative Director
Jason Farran is a Southern California native and seasoned digital media professional with over two decades of experience in public service, website development, video production and creative direction.
With over 15 years of experience in media production, Jason is actively involved in every stage of the creative process—from pre-production planning and scriptwriting to on-site filming, audio engineering, editing, and musical scoring. He is highly proficient in both live production and post-production workflows using Adobe Creative Cloud, SmartSound, Wirecast, and other industry-standard software tools.
Early Career
After earning degrees in Political Science and History from San Diego State University, Jason began his career in the office of San Diego County Supervisor Ron Roberts, where he rose from intern to Chief of Staff. In this role, he became a trusted liaison to communities throughout District Four—including Downtown San Diego, Little Italy, Clairemont, and the College Area—while managing legislation related to air quality, environmental health, disaster preparedness, public safety, and more.
As part of his many roles in this office, Jason assisted with scriptwriting, speech writing, and proofreading written communications for the Supervisor and staff.
During his time in government, Jason helped oversee millions in grant allocations to nonprofit organizations across San Diego County. His deep understanding of community needs and policy laid the foundation for his later work supporting mission-driven organizations through digital media.
Building a Website Development Company
In 2003, Jason founded JF WebDesign, a San Diego-based website development firm specializing in custom websites, database programming, PHP and ColdFusion development, and digital strategy for political campaigns, nonprofits, and small businesses.
Expanding to Video Production
In 2010, Jason co-founded F&L Media, where he serves as Creative Director. In this role, he brings a sharp eye for messaging and visual storytelling to every project—working hands-on with clients to craft impactful video content, live streamed events, and polished digital assets across platforms.
Awards and Accolades
Jason was named one of San Diego News Network’s “35 Under 35” Community Leaders in 2010.
He served six years on the San Diego State University Alumni Association Board of Advisors, including five as Vice President of Innovation. He helped launch a CASE Gold Award-winning mobile app for students and alumni that elevated the university’s digital engagement.
Giving Back to His Communities
A proud business owner in Old Town San Diego, Jason has served on the Old Town Chamber of Commerce Board of Directors since 2019. He also holds memberships with the San Diego County Honorary Deputy Sheriffs’ Association, SDSU Alumni Association, SDSU Aztec Club.
Outside of work, Jason volunteers as a coach for a Girls 2013 Competitive Soccer team with SDSC Surf Escondido, where he supports youth development through leadership and teamwork. In addition to his coaching role, he also serves on the Escondido Soccer Club Board of Directors as an executive committee member.
He lives in Escondido with his wife, daughter, and three dogs.