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What Is B-Roll & Why It’s Called That (and what’s the opposite?)
If you’ve ever watched a news story, documentary, or promotional video, you’ve seen B-roll—even if you didn’t know it had a name. B-roll is the supporting…
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Social Media Video Production vs. TV & Event Videos
Shooting for Social Media vs. TV or Event Videos: Why It’s Different When you watch a video on Instagram or TikTok, it’s immediately clear that…
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White Balance: The Secret to Natural-Looking Photos and Videos
If you’ve ever taken a photo indoors and everyone looked orange, or filmed outside and everything looked icy blue, you’ve run into a white balance problem.…
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How to incorporate videos into your social media plan?
Incorporating videos into your social media plan can significantly boost engagement, drive traffic, and increase brand awareness. Video content tends to perform well across most…
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Why Planning Is Essential for Efficient Video Production
Effective video production planning is critical to saving time, reducing costs, and ensuring a smooth, professional shoot. Whether you’re producing a corporate video, commercial, documentary, or branded…
