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  • Why Live Streaming Has Become a Must-Have Strategy for Businesses and How to Make Yours Stand Out

    Live streaming has become a cornerstone of modern digital communication and marketing. According to a 2025 analysis of global streaming behavior, more than 28.5 percent of internet users worldwide now watch live streams at least once a week (Source: DemandSage 2025). In the second quarter of 2024, viewers consumed roughly 8.5 billion hours of live streamed content across major platforms, a number that continues to climb year over year (Source: DemandSage 2025). The global live streaming market, valued at about 99.8 billion dollars in 2024, is projected to surpass 345.1 billion dollars by 2030 with an estimated compound annual growth rate of about 23 percent (Source: DemandSage 2025).

    For brands, this reach is significant. However, reach alone is not enough to generate meaningful results. Live streaming is uniquely valuable because it creates real time interaction and deeper engagement. Viewers spend an average of 25.4 minutes watching a single live stream session, a duration that significantly exceeds the engagement time associated with most pre recorded videos (Source: DemandSage 2025). This extended watch time gives businesses more room to communicate their message, demonstrate expertise, and build trust with audiences.

    Keeping that audience engaged requires high production quality. Clear audio and clean video remain the two most important factors influencing viewer retention. Studies on streaming performance consistently show that viewer satisfaction is closely linked to what is known as Quality of Experience, or QoE, which includes smooth playback, minimal buffering, accurate lighting, stable camera work, and crisp sound (Source: Live Streaming Insights Report 2024). Even minor issues such as background noise, echo, or pixelated video can cause audiences to disconnect from the content and leave the stream early.

    Because live streaming involves both creative storytelling and technical execution, many brands choose to partner with a professional production company. This is where F&L Media’s live streaming production services can make an immediate impact.

    A professional team understands the technical aspects of streaming such as encoding, bitrate management, bandwidth assessment, multi camera switching, lighting design, and audio mixing. Experienced crews know how to prevent lag, avoid signal interruptions, and manage unexpected issues in real time. This allows brands to stay focused on their message, their audience, and their goals rather than worrying about technical complications.

    A strong live stream also relies on clear strategy, not only equipment. Professional support ensures that framing, pacing, and overall presentation align with the tone and purpose of the event. F&L Media helps clients create environments that look polished and feel natural, which strengthens viewer confidence and encourages engagement throughout the broadcast. These skills come directly from our deep experience in corporate video production, event production, and branded storytelling.

    Analytics play an essential role after the stream ends. Most major streaming platforms provide detailed viewer data, including concurrent viewership, average watch time, geographic reach, engagement patterns, and chat activity. These insights help brands understand what performed well, where attention dropped, and which elements resonated most with the audience. Data driven refinements improve the effectiveness of future live streams and support long term growth.

    Live streaming is no longer a trend or an optional tool. It is a central communication method for businesses and organizations that want to grow their online presence and connect with audiences in an immediate and authentic way. With strong planning, high quality audio and video, consistent branding, and reliable professional support, a live stream becomes a powerful extension of a brand’s storytelling. Partnering with a production specialist such as F&L Media ensures that the live stream reflects the professionalism of the organization and delivers a compelling viewer experience that drives engagement and results.

    For organizations ready to elevate their digital presence, F&L Media offers full service support including live event streaming, multi camera production, on site technical crews, and professional audio engineering that ensures seamless broadcasts every time.

  • Melissa Jacobs

    Melissa Jacobs

    Photographer (Independent Contractor)

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    Melissa Jacobs is a seasoned San Diego photographer with over 20 years of experience specializing in portrait, event, and editorial photography. Her work is rooted in a deep passion for storytelling and connection — capturing authentic moments that reflect the spirit of the people, communities, and causes she photographs.

    Known for her warm presence and collaborative approach, Melissa has worked with a wide range of clients, from entrepreneurs and philanthropists to nonprofit leaders and creatives. Her photography brings out the best in every subject, whether through impactful headshots, compelling branding sessions, or vibrant event coverage.

    With a portfolio that spans San Diego’s most dynamic people and events, Melissa’s images have been featured in numerous digital and print publications. Her longtime clients — many of whom have partnered with her for over a decade — value her professionalism, creativity, and ability to make even the most camera-shy individuals feel at ease.

    Outside of her professional life, Melissa cherishes time with her husband and three children. She finds joy in everyday experiences — walking her dog, cooking, enjoying a good film, discovering new places, and soaking in San Diego’s golden sunsets.

    Melissa continues to be inspired by the stories of the people she photographs and is always looking forward to her next creative collaboration.

  • Jeff Stein

    Jeff Stein

    Jeff Stein

    Drone Operator (Independent Contractor)

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    Jeff Stein has flown over 500 successful and diverse commercial drone pilot jobs since 2016 ranging from documentaries, music festivals and events, live broadcasts, car commercials, real estate, promotional marketing and beyond. One of the most notable drone projects was the live broadcast of the College Football National Championship Halftime Show on ESPN with over 28 million viewers.

    In addition, Jeff has been the drone operator for many live performances, including Imagine Dragons, Lil Wayne, ODESZA and, most recently, Olivia Rodrigo’s live performance at the San Diego Rady Shell for a Universal production.

    Jeff has also operated during large festivals including BottleRock in Napa and 4XFAR in the Coachella Valley.

    Jeff also has experience in high security projects as well, including aerial filming for multiple military contractors and the Navy, including the dry docking of two Navy destroyers on a brand new flagship dry dock by BAE systems.

    Based in San Diego, California, Jeff has experience in locations such as downtown San Diego, including Petco Ballpark, San Francisco’s Bay Bridge and financial district, the Port of Oakland, Port of San Francisco, Port of San Diego, San Diego Maritime Museum, Port of Ensenada, the US Border Patrol, military contractors and multiple California State Parks.

    Although most of his work is conducted in California, Jeff works all over the country and world, including Canada, Mexico, Greece, Ukraine and Montenegro.

    Jeff’s is holds a FAA Part 107 certification.

  • What Is B-Roll & Why It’s Called That (and what’s the opposite?)

    If you’ve ever watched a news story, documentary, or promotional video, you’ve seen B-roll—even if you didn’t know it had a name. B-roll is the supporting video footage that plays while a voiceover, interview, or narration is happening. It helps visually tell the story, adds context, and keeps the viewer engaged.

    But why is it called B-roll? And what’s the opposite of it? Let’s break it down.What Is B-Roll? Why It’s Called That (and What the Opposite Is)

    The Origin of the Term “B-Roll”

    The term “B-roll” dates back to the days of film editing. In traditional editing rooms, editors would work with two rolls of film:

    • A-roll: The main footage—usually the interviews, talking heads, or primary scenes.
    • B-roll: Supplemental footage—shots that could be cut in to cover edits, add variety, or illustrate what’s being talked about.

    The B-roll literally came from the “B” roll of film used alongside the main “A” roll. Over time, the term stuck, even in our digital era.

    What’s the Opposite of B-Roll?

    The opposite of B-roll is A-roll—your main footage. In a news segment, the A-roll might be the anchor speaking on camera or an interviewee telling their story. The B-roll would be shots of the location, related activities, or other visuals that support what’s being said.

    Think of A-roll as the core message and B-roll as the visual reinforcement that makes the message richer and more compelling.

    Why B-Roll Matters in Modern Video Production

    High-quality B-roll can:

    • Make your video more visually engaging.
    • Cover jump cuts for smoother edits.
    • Provide context and detail for the story.
    • Increase the chances of your footage being picked up by media outlets.

    Without strong B-roll, even the best interviews or scripts can feel flat.

    How F&L Media Can Help with B-Roll Packages

    At F&L Media, we understand that sometimes news crews simply can’t attend your event—whether due to scheduling conflicts, travel distance, or breaking news elsewhere. That’s where we step in.

    We can produce professional B-roll packages that include:

    • Crisp, well-framed shots that tell your story visually.
    • Relevant close-ups, wide shots, and action footage.
    • Audio clips or natural sound for added atmosphere.
    • Proper formatting and delivery for newsrooms.

    Our B-roll packages are ready-to-use, making it easy for TV stations, online outlets, and social media teams to cover your story without physically being there.

    Final Takeaway

    B-roll may have started as the “second roll of film,” but in today’s fast-paced media world, it’s essential for telling complete, compelling stories. Whether you’re making a promotional video, pitching to a news outlet, or building social content, strong B-roll is the glue that holds the narrative together—and F&L Media can make sure yours stands out.

    Need professional B-roll for your next event?
    Contact F&L Media today and let us help you get your story seen—even when the media can’t make it in person.

  • Social Media Video Production vs. TV & Event Videos

    Shooting for Social Media vs. TV or Event Videos: Why It’s Different

    When you watch a video on Instagram or TikTok, it’s immediately clear that it doesn’t look or feel like a TV commercial or a video played at an event. The difference isn’t just in the message—it’s in how it’s shot, framed, and delivered. While all three share storytelling fundamentals, producing social media videos is a specialized craft, especially for brands that want results.

    The Similarities Between Social, TV, and Event Videos

    No matter where your video plays—social media, television, or on the big screen—it’s built on the same foundation:

    • Clear messaging – Knowing exactly what you want to say.
    • Strong visuals – Eye-catching imagery that grabs attention.
    • Professional production value – Quality lighting, crisp audio, and polished editing.

    Quality matters everywhere. But the approach changes based on the platform and audience.

    What Makes Social Media Video Production Special

    1. Aspect Ratios & Formats

    TV commercials and event videos typically use a 16:9 widescreen format for big displays. Social media requires more variety:

    • Vertical (9:16) for TikTok, Instagram Stories, and YouTube Shorts.
    • Square (1:1) for Instagram and Facebook feeds.
    • Horizontal (16:9) for YouTube and LinkedIn—still common, but must be mobile-friendly.

    Social video production often means planning for multiple versions from the start so your content looks its best everywhere.

    2. Audience Behavior

    • TV audiences are seated and ready to watch.
    • Event audiences are focused on the presentation.
    • Social media audiences are scrolling quickly, often with the sound muted.

    That’s why social videos need captions, text overlays, and visual hooks to grab attention in seconds.

    3. Pacing & Story Structure

    • TV ads can tell a full story in 30 seconds.
    • Event videos can build emotion over several minutes.
    • Social videos often need to get the point across in under 15 seconds—and still make an impact.

    On social, your hook in the first 1–3 seconds is everything.

    4. Purpose & Context

    A television ad might focus on brand awareness. An event video might inspire or celebrate. Social videos often have micro-goals—drive clicks, boost engagement, or spark conversation—working as part of a bigger content strategy.

    How F&L Media Creates High-Impact Social Videos

    At F&L Media in San Diego, we know creating effective social content isn’t about cropping a TV spot into a vertical format—it’s about rethinking the strategy entirely. We:

    • Plan for platforms from the very first storyboard.
    • Shoot for multiple formats so content is optimized everywhere.
    • Craft scroll-stopping hooks that grab attention instantly.
    • Adapt storytelling for audience behavior and trends.

    Whether you need Instagram Reels, TikTok ads, LinkedIn videos, or a multi-platform campaign, we make sure your message not only looks professional but performs.

    Ready to make your social videos as powerful as your TV and event content?
    Contact F&L Media today to create content that fits every screen—and every audience.