Arthur Ledford

Arthur Ledford is an accomplished Creative Director with a proven track record of delivering high-quality video content. As Co-Founder and Creative Director of F&L Media, he combines a cinematic eye with deep technical expertise to craft compelling stories that engage and resonate with audiences.

As Creative Director, Arthur oversees the visual execution of all video projects at F&L Media, ensuring each production reflects the client’s message with clarity, creativity, and polish. His blend of artistic talent and technical skill helps bring bold ideas to life; from multi-camera live streaming, to mission-driven nonprofit videos that inspire action, to short-form content for social media and digital campaigns.

Skilled in all phases of media production; from pre-production planning to camera operation, professional lighting and audio systems, and post-production workflows utilizing the Adobe Creative Cloud suite. Arthur is experienced in producing 4K video content optimized for television, social media, and the web, serving clients across a variety of sectors including government, nonprofit, events and hospitality, corporate, arts and culture, and more.

Arthur’s dedication to excellence is supported by his educational foundation, having earned a Bachelor of Arts in Communication Design with a specialization in Media Arts at California State University, Chico. His passion for media production extended beyond the classroom, as he served as the Vice President of the Digital Filmmakers Guild during his time at Chico State, gaining valuable hands-on experience in creative collaboration, production planning, and short-form visual storytelling.

Outside of work, Arthur enjoys playing ice hockey and is an active member of a local recreational league. He lives with his partner in University City, San Diego.